Case Studies

Proof in the work.

Real projects, real results. B2B distribution on tight budgets. Mobile app turnarounds in weeks. Education companies going from loss to target. Each case study shows the challenge, the approach, and the evidence—so you can see what's possible for your business.

B2B • Cosmetics • Lead Gen

From local brand to 15-country distribution in under 3 months

A cosmetics brand selling only in Turkey and one Arab market. The goal: find real distributors across multiple countries—without the six-figure budgets most agencies demand.

1,200 qualified leads • 15 countries • $600 total budget

Challenge

A cosmetics brand manufactured in Turkey—strong product, but limited to local and one Arab market. Management wanted to go global: find real distributors who would buy in volume, not just tire-kickers. The catch: budgets were tight. Most agencies quoted five or six figures for international B2B campaigns. They needed results without burning capital.

Solution

We built a B2B lead-generation engine from the ground up: Meta and LinkedIn ads, targeted outreach, and content that positioned the brand as a serious B2B partner—not just another supplier. Every ad, landing page, and follow-up was designed to attract distributors who were ready to commit. Leads were qualified and nurtured over 2–3 months. No fluff, no vanity metrics—just a steady pipeline of decision-makers.

Results

  • 1,200 qualified leads in 2–3 months
  • Distributors secured in 15+ countries: UAE, Kuwait, Saudi Arabia, US, Spain, France, Turkey, Croatia, Bosnia, Algeria, Morocco, Tunisia, Libya, Lebanon, Egypt, and more
  • Total ad spend: under $600—no typos, no mistakes
  • First-year container value in Gulf alone: $1M
  • The brand went from "who?" to distributors competing for territory

Evidence

[Dashboard screenshot]
[Design mockup]
[Before/after]
B2B • Fashion • Distribution

Women's fashion brand: $700K+ in B2B orders in 6 months—on 100–300 TRY/day

A women's wear brand with strong B2C sales. They wanted to open B2B distribution in Qatar, Saudi Arabia, and UAE—but the daily ad budget was tiny. Could it work?

$700K+ B2B in 6 months • Distributors live in 3 Gulf markets

Challenge

A women's fashion brand with solid B2C performance. Management wanted to open B2B distribution in Qatar, Saudi Arabia, and the UAE—but the daily ad budget was 100–300 TRY. Most would say it's impossible to find serious distributors with that. They asked anyway.

Solution

We ran a dual strategy: B2C campaigns for direct sales (to keep revenue flowing) plus a dedicated B2B funnel—ads, landing pages, and outreach that spoke directly to potential distributors. No spray-and-pray. Every dollar targeted decision-makers who could place real orders. Quality over quantity. We focused on fit, trust, and clarity—not volume.

Results

  • Distributors in Qatar, Saudi Arabia, UAE—all signed, operational, and ordering
  • B2B merchandise value exceeded $700K in the first 6 months
  • B2C performance stayed strong—no cannibalization
  • Proof that tight budgets can deliver when strategy is right

Evidence

[Landing page screenshot]
[Ad creative]
[Analytics dashboard]
Mobile App • Strategy • Team Alignment

Popular Arab app: from chaos to launch in 6 weeks

A well-known app in the Arab region—stuck. Dispersed teams, no content strategy, developers 3 months behind, no clear path to launch. They needed someone who could connect the dots and get it shipped.

6 weeks • Shipped on time • Team aligned

Challenge

A popular mobile app in the Arab region—but internally, a mess. Teams were scattered: content had no strategy, social was underperforming, developers were 3 months behind. No clear brand image, no defined audience segments, no timeline. Management was frustrated. The app was drowning in development hell.

Solution

I stepped in as the connector: aligned product, content, social, and dev. Set clear workflows and a realistic timeline. Trained the content writer on the target image and built a content plan with three goals—retain the warm audience, grow virally, then retain the new users. Worked directly with the dev team on feature clarity and UX, helped resolve iOS issues, and got delivery back on track. Trained the social team on YouTube, Facebook, and Instagram—SEO, descriptions, titles. Developed short-form program concepts with cast and format. Brought management partnership ideas and additional revenue streams to ease early budget pressure.

Results

  • 6 weeks: project and team in a completely different place
  • App shipped on time—no more delays
  • Content strategy and brand direction set and handed over
  • Social team trained and ready—program concepts ready for production
  • Management had a clear path forward

Evidence

[Product screenshot]
[Strategy / Content plan]
Education • Istanbul • Lead Gen

Education company: from heavy loss to target+ in one season

An Istanbul education company, late 2024: bleeding money, not even break-even. They had a full team—but content, marketing, sales, and brand weren't talking to each other. Could one person fix that?

Lead cost down 5x+ • From half-target to target+

Challenge

An education company in Istanbul, late 2024. They had a full team—content, marketing, sales—but everyone was working in silos. No alignment, no shared funnel. The result: heavy losses, not even break-even. Lead cost was eating them alive. They were hitting maybe half their target. They needed someone who could connect the dots and turn it around—fast.

Solution

I led the integration: content, marketing, sales, brand identity, and creative copy—all working toward one funnel. No more handoffs that dropped the ball. I introduced ideas that tied awareness to conversion: clearer messaging, better flows, copy that actually spoke to prospects. We aligned everyone on the same goals and metrics.

Results

  • Qualified lead acquisition cost dropped by more than 5x
  • Lead quality improved sharply—more sign-ups that actually converted
  • Company moved from half-target to target plus one-third
  • One season. One integrated approach. Full turnaround.

Evidence

[Campaign screenshot]
[Analytics]
Education • B2B • Exit

Education services: 10x value growth and an exit they "couldn't have dreamed of"

An education services company stuck in a few markets. They needed B2B agents across multiple countries to scale—and eventually, a path to exit. Could we help them get there?

Value 10x+ • Successful exit

Challenge

An education services company with a solid offer but limited reach. They wanted B2B agents across multiple markets—Egypt, Saudi, UAE, Iran, Azerbaijan, Tajikistan, Kyrgyzstan, Maghreb, Turkey—and eventually a realistic path to exit. They had strategic constraints that had held them back for years.

Solution

We built a B2B lead generation and partnership machine: positioning, outreach, and nurturing tailored for each market. The offer was reframed for distribution—not just "we have a product" but "here's why distributors win with us." We scaled the agent pipeline systematically, qualified leads, and supported management through negotiations.

Results

  • Company value multiplied more than 10x
  • Management secured an exit they described as "couldn't have dreamed of"
  • Strategic constraints that had blocked growth for years—resolved
  • Proof that B2B done right can transform valuation and outcome

Evidence

[Landing page]
[Before/after]
B2B • Construction • Trust

Construction brand: overcoming trust barriers to reach distributors in 3 continents

A construction brand with an unconventional product. The industry is conservative—trust is hard to earn. They needed distributors in Asia, Africa, and Europe. Many had tried and failed. Could we break through?

Agents across Asia, Africa, Europe • Negotiations ongoing

Challenge

A construction brand with a product that doesn't fit the usual mold. The industry is conservative—new ideas face skepticism. "Why should we trust you?" "We've never seen anything like this." They needed distributors in Asia, Africa, and Europe. Previous attempts had hit a wall. Trust was the biggest barrier.

Solution

We built a B2B engine focused on trust: content that addressed objections head-on, case studies, and proof. Every touchpoint—ads, landing pages, follow-ups—was designed to answer "why you, why now." We nurtured a pipeline of agents and potential agents, qualified seriously, and coordinated closely with management on negotiations. No hype. Just clarity and evidence.

Results

  • Multiple agents and potential agents generated across Asia, Africa, and Europe
  • Negotiations underway with management in several countries
  • Trust barriers overcome—distributors who were skeptical are now engaging
  • Proof that even "impossible" industries can be cracked with the right approach

Evidence

[Campaign]
[Leads / Pipeline]
Mobile App • Marketing • Content

Popular Arab app: integrated marketing, content, and customer journey

A well-known app in the Arab region—strong product, but marketing and content were fragmented. They needed one cohesive strategy: acquisition, retention, and a clear customer journey. No more guesswork.

Full strategy delivered • Ready for execution

Challenge

A popular mobile app in the Arab region—solid product, but marketing and content were scattered. Different teams, different messages, no clear path from "first touch" to "loyal user." They needed one integrated view: how do we acquire, retain, and grow? Without that, they were leaving money on the table.

Solution

I built an integrated strategy: marketing, content, and customer journey—all in one framework. We mapped touchpoints from first awareness to repeat usage. Defined what to say, where, and when. No more silos. Everything aligned toward acquisition, activation, and retention.

Results

  • Marketing, content, and customer journey strategies delivered—ready for the team to execute
  • Framework for measurement in place—clear metrics at each stage
  • One source of truth—no more conflicting direction

Evidence

[Strategy doc]
[Customer journey]
CRO • A/B Testing

CRO & funnel optimization project

Funnel optimization, multivariate testing, and conversion design. Details to be added.

Coming soon

Challenge

Details to be added.

Solution

Details to be added.

Results

  • Details to be added

Evidence

[Test results]
[Funnel]
Social Media Design • Brand

Brand refresh & social design project

Brand refresh, carousel series, reels and stories design. Details to be added.

Coming soon

Challenge

Details to be added.

Solution

Details to be added.

Results

  • Details to be added

Evidence

[Creative assets]
[Brand guide]
SaaS • API Integration

SaaS & integration project

Third-party integrations, API design, and data sync. Details to be added.

Coming soon

Challenge

Details to be added.

Solution

Details to be added.

Results

  • Details to be added

Evidence

[Integration screenshot]
[Dashboard]

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